Royal Marketing logo

Top 10 Ways to Promote Your E-commerce Business

Imagine having a great online store filled with awesome products but struggling to get people to visit and buy from you. 

 

It’s a common challenge for e-commerce store owners. But if this sounds familiar, you’re in the right place! We’re here to give you the lowdown on the top 10 ways to promote your e-commerce business effectively.

 

At Royal Marketing, we’ve spent years working in the trenches, providing e-commerce stores with data-driven marketing strategies that have proven effective.

 

Based on our proven experience, we’ll walk you through how to bring traffic to your website and how to connect your online and offline businesses to maximize your sales channels. 

The Three Best Ways To Get More Eyes On Your E-Commerce Business

 

Think about marketing your e-commerce site in terms of three main groups:

 

  1. People who have shopped with you before or know about your store.
  2. People who are searching for the type of product you offer.
  3. People who would want your product if they knew about it.

 

This approach helps you plan your marketing activities and how to split your time and budget.

 

  • For the first group, people who know you, you can reach them directly through emails, content marketing, or social media. You can talk to them easily and for free (aside from any tools you might pay for).

 

  • For the second group, you need to make it easy for them to find your products. This can include search engine optimization (SEO), blogging, and search engine marketing.

 

  • For the third group, focus on brand awareness. Are you solving a problem they don’t know they have? Or are they using a competitor’s product? This will shape your marketing approach.

 

Once your store is running, start promoting it to your existing customers. 

 

But how do you market your e-commerce stores to customers while being wise about your marketing budget?

 

While there’s no one size fits all solution because each business has its own unique needs, target market and strategy, a few proven marketing tactics can help you promote your online store for best results.

10  Powerful Marketing Tactics to Promote Your Online Store

From reaching out to your current customers to attracting new ones, here are some strategies to boost traffic to your new online store.

1. Build and Use Your Email List

 

Email marketing is known to be one of the most powerful tools to land right in your customer’s inbox. 

 

Collect Emails:

  • Gather as many email addresses as possible: customers, potential customers, event attendees, etc.
  • Inform them about your online store launch via email.

 

Offer Promotions:

  •  Provide exclusive offers to email subscribers.
  •  Use referral discounts to encourage sharing.

 

Effective Tool:

  • Email marketing is highly effective.
  • Use pop-ups on your site to collect emails, offering small incentives like 15% off or free shipping.

 

Regular Communication:

  • Maintain regular contact with your email list.
  • Share promotions, new content, product launches, and news to drive site visits.

 

2. Enhance Your Organic Social Media Presence

 

Engage on Social Media:

  • Boost your digital engagement through active social media use.
  • Share vibrant images and engaging videos.

 

Strategies:

  • Host giveaways.
  • Collaborate with niche bloggers.
  • Use relevant hashtags to increase visibility.

 

If you already have a good presence on social media with a loyal audience, now is the time to build on that. 

 

Post more frequently and spend more time creating rich visual content and short, engaging videos. Boosting engagement with your followers can increase brand awareness among their followers. Encourage sharing and use user-generated content.

 

If your social media presence needs improvement, now is the time to work on it. You don’t have to be on every platform. Focus on the channels that are relevant to your target customers and put your energy there.

3. Optimize your site for SEO

 

In today’s fiercely competitive digital landscape, mastering the intricacies of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is paramount for e-commerce success.

 

But Search engine optimization (SEO) covers a lot, and mastering it can be overwhelming. If you’re just starting out, here are a few basics to keep in mind.

 

Understand Your Audience:

Think like your customers: how do they talk about your products, and what do they want to know?

 

Optimize On-Page Content:

  • Ensure product titles, descriptions, images, blogs, etc., use natural language that your customers might search for.
  • Make sure your content answers customer questions.

 

Use Meta Tags Effectively:

 

  • Title Tags: These are like headlines for search engines, helping them understand what each page is about. Each page should have a unique title tag.

 

  • Meta Descriptions: These are short summaries of each page. They appear in search results and are the first thing users see.

 

However, opting for professional website solutions can usually be the best option for your business.

4. Create interesting, useful content

 

Creating useful content for people interested in your product is a great way to attract visitors to your site and establish your brand as an expert in your field.

 

When Robert Ellis, the owner of American Timepieces Co., launched his online store, he concentrated on creating detailed resource pages to assist customers in understanding his products—authentic American-made grandfather clocks.

 

“Our user guides are the heart of our website,” Ellis states. “They provide substantial value to prospective customers and are excellent for SEO.”

5. Try Out Google Ads

Using Google Ads for search engine marketing allows you to bid on keywords, so you can appear at the top of search engine results pages.

 

While getting the top spot is the goal of search engine optimization, Google Ads will still show up first.

 

Search engine marketing: This is an effective way to promote your website because text ads don’t need any design work and can bring in new visitors quickly (but design work is needed for landing pages). You’ll see results instantly and can change your campaign tactics based on how well they’re working.

 

6. Advertise on social platforms

 

Utilize Social Media Advertising Wisely:

  • Social media is a smart place to invest in ads because you know people are active there.
  • Think of it like choosing the best road for a billboard – you want to reach the right audience.

 

Focus on Relevant Platforms:

  • If your audience prefers Instagram over X (formerly Twitter), spend more on advertising there.

  

Start Small and Adapt:

  • Begin with simple photo ads to introduce your product to new audiences.
  • Use engaging images showing your product in action.
  • Adjust your strategy based on the performance of your ads in the initial weeks.

 

7. Partner with complementary brands

Build Partnerships for Cross-Promotion:

  • Collaborate with other brands to reach new audiences.

Look for businesses with similar audiences but different products that complement yours.

For instance, if you sell outdoor gear, partner with a hiking shoe brand.

 

Cross-Promotion Methods:

  • Different methods can suit different stages of the sales process.
  • At the top of the funnel, consider co-sponsoring outdoor podcasts or blogs.
  • Create seasonal co-branded gift guides.
  • Offer discounts on one product with the purchase of another for more focused promotions.

8. Participate in online events and discussions

 

With the rise of online communication and events, there are chances to boost brand recognition within specific groups. Use your knowledge by joining webinars or virtual conferences to spread the word about your business.

 

Look for virtual malls and marketplaces to showcase your products and maximise these opportunities.

 

9. Consider using influencer marketing

 

Influencers have big online followings that can impact their audience’s buying decisions.

 

Teaming up with the right influencer can expose your product to many potential customers, boosting your brand’s visibility. For effective influencer marketing, ensure the influencer’s audience matches yours and their values align with your brand.

 

Common influencer marketing methods include:

  • Influencers writing blog posts
  • Sharing social media content featuring your product
  • Discussing it at an event.

10. Leverage your offline store(s)

 

If your physical store is well-known and has a loyal customer base, you can utilize your face-to-face interactions with customers to drive traffic to your new online store.

 

For instance, you can find subtle ways to keep customers engaged with your brand even after they leave the store. 

 

  • This might involve inviting them to join your email list when they check out
  • Informing them about your customer loyalty program if you have one
  • Highlighting promotions you’re running on social media that they might be interested in following.
  • You could also consider providing flyers with discount codes that they can share with friends and family who may not live near your physical store. 

 

Your in-person customers can be powerful advocates for your brand and help spread the word.

Helpful Case Studies For More Tops and Tricks

These offline businesses succeeded by blending their traditional presence with an online presence to develop a cross-channel marketing approach.

1. Tin Pot Creamery

 

Tin Pot Creamery, a scoop shop based in California, was known for its successful brick-and-mortar stores, where most of its sales occurred. However, when the COVID-19 pandemic forced them to close their doors, they had to revamp their online marketing efforts.

 

Becky Sunseri, Founder and Chief Creative Officer of Tin Pot Creamery, explained how upgrading their e-commerce transformed their approach:

 

“Before COVID-19, we conveyed our brand story through our scoop shops and product packaging. However our website didn’t fully capture what we wanted to communicate about our brand. I went from feeling embarrassed about our website to proud of it.”

 

Switching e-commerce platforms allowed Sunseri to better assess Tin Pot’s online marketing and advertising efforts. With an e-commerce-enabled website, they could reach a broader audience beyond their physical stores through social media, email lists, and an enhanced online presence.

 

“We started receiving orders soon after launching our website, and now it’s easier to track where orders are coming from and evaluate the effectiveness of our advertising spending,” Sunseri explained. “It has also changed our approach to marketing and advertising, allowing us to make a more deliberate first impression with our customers, regardless of where they live, as we’re no longer confined to our local market.”

 

2. Sara Campbell

This Boston-based clothing company had no online presence until 2020 despite its successful offline brand. When it had to quickly set up an online store due to the closure of its physical stores, it opted for eCommerce, like Tin Pot Creamery.

 

In addition to offering a new sales platform, Sara Campbell discovered new marketing opportunities through its online store. Courtney Harris, Director of Operations at Sara Campbell, explained how they started advertising on social media to reach a wider audience.

 

“Our main focus has been connecting with our customers through improved marketing campaigns and promotions.”

 

The Bottom Line

Improving traffic and conversions on your online store can be challenging, especially with the increasing competition, but it’s achievable—especially if you approach it step by step.

 

Stay consistent, be patient, and avoid overwhelming yourself by trying to do everything simultaneously. Pick a few marketing strategies that benefit your business the most from here. Then, make adjustments and refinements as you begin to see results.

 

But if you have specific e-commerce marketing challenges, you can reach out to your team of experts for a free consultation. Our premium services help premium businesses like yours enjoy the best possible ROI on your marketing dollars. 

 

Frequently Asked Questions (FAQs)

  • How can I optimize my website for better visibility and user experience?
      1. Focus on mobile responsiveness, page load speed, clear navigation, high-quality photos, and compelling product descriptions to enhance user experience and search engine visibility.
  • What content marketing strategies are most effective for e-commerce businesses?
      1. Creating high-quality blog posts, videos, and infographics that provide valuable information, answer customer questions, and showcase your products or services can be highly effective.
  • How do I know which social media platforms are best for promoting my e-commerce business?
      1. Conduct audience research to identify where your target customers spend their time online, then focus your efforts on those platforms where you’re most likely to reach and engage with them effectively.
  • What are the benefits of collaborating with other businesses in my industry?
      1. Collaborative partnerships can provide access to new markets, shared resources, and opportunities for cross-promotion, ultimately driving mutual growth and success for both parties.
  • How can I leverage customer reviews and testimonials to build trust and credibility?
    1. Encourage satisfied customers to leave reviews and testimonials, showcase them prominently on your website and marketing materials, and actively engage with customers by responding to feedback and addressing concerns.

Share:

Picture of Royal Marketing Team

Royal Marketing Team

Table of Contents

More Posts

Get The Latest Updates

Subscribe To Our Weekly Newsletter

We respect your privacy and will never spam.

Name(Required)

RELATED POSTS