Google My Business
Are you one of those people who own a business and use a Google service to promote or control it? Do you wish there was an easier way to control all of the information you need to have available to consumers? With Google’s introduction of their new “Google My Business”, service for business owners, your wish has been granted and a variety of doors will open for businesses everywhere. This service will allow owners to update information, add photos, read reviews and use Google+ all in one place.
This new service will not only benefit those businesses that are already on Google but especially help those that until now have not figured out how to have a Google presence. Both experienced and new companies using Google will benefit from this new service. Current users of any Google business oriented service, such as Places for Business and the old Google+ dashboard will now be automatically advanced to the Google My Business. Non-users of and business-focused Google service will sign up for the service and Google will add the business information to Google Search, Google+ and Google Maps. This really gets the new business out there and able to be found no matter what device or service a consumer happens to be using.
Google My Business has the ability to assists the users to build a reliable following of respected customers and optimization by simply allowing them to show their great appreciation with reviews and ratings, users can also endorse the content and at the same time re-share your post across the web to spread the word some more. Owners can also respond to reviews and chat with followers or fans to give them the information they need in real time. This helps to build a good relationship with customers to ensure they endorse your business and become return customers to your business. In addition to the features stated previously, businesses will be able to post photos, events, news and other updates they want to share on Google+.
Another essential feature of this app is the AdWords Express integration, which will greatly help owners to completely understand where their valued customers are coming from. Whether they are searching the business directly or are directed the business through a different avenue. This can be very beneficial to owners so they are able to use their advertising resources in the right locations, where people are the most. While searching for restaurants via web browser is more popular than searching on mobile apps, the trends were leaning toward the mobile app searches and probably surpassing the web browser searching in the coming years.
The reason percentages for browsers are higher and simply due to the fact that web browsing has been around longer than mobile devices. That being said, Google is also developing a mobile app for the Google My Business service. This app will allow users to do all of these features on the go as well as let consumers search for businesses on any mobile device. With 81% of consumers searching for restaurants on mobile apps, there are unforeseen opportunities by having this Google My Business app.